Pocket tissue marketing was developed in Japan as a form of advertisement in the late 1960s. It has grown to become one of the cheapest and cost-effective ways of getting your information or brand directly into the hands of the potential buyers.
The concept behind pocket tissue printing is to get people to see or read the adverts imprinted in the pocket-sized tissue. Often, pocket tissues are offered as a gift and not sold to the consumers. In a survey carried out, 76% of the people said they would accept a free pocket tissue while over half of the participants affirm that they would read the adverts written in it.
At One Flyer, we help to develop eye-catching custom designs with a proven high rate of acceptance. Also, we will distribute your printed ads tissue right to the set of people you need as your customers. Moreover, we consider their demographics while carrying out our pocket tissue printing services in Malaysia.
The objective of every advertisement is to create awareness for your brands, increase your customer, and automatically improve sales. However, pocket tissue marketing has specific advantages which we have enumerated below;
Everybody likes the gift, most especially when it’s useful to them and come in artistic designs. Pocket tissues stand a higher chance of being accepted more than flyers and bills. Also, while many people accept flyers, they never get to read whatever information it contains before they discard it. However, with tissue printing, the
consumer doesn’t only accept the pocket tissue but also get to read whatever ads it carries.
It is relatively cheaper to produce tissue printing, and besides the cost of production, it offers you high value for money compared to several other advertisement methods.
If you post banners or feature your advertisement in a newspaper, the probability that the right category of the audience you target will read it is very slim. Since tissue printings are presented as gift to the target audience, it gets straights into their hand which makes your advert more effective, unlike the other orthodox advertisement